In the summer of 2017, Mulberry Project partnered with Jasper John’s Bar, an institution in the Tel Aviv nightlife scene. We took over the front space of their famed late night nightclub which was given a fresh look based around the Broadway theatre district of New York. We broke with classic local bar trends and created a more European café style service.
This was also the first time we invited Israeli bartenders to work side by side with our US team. We garnered a lot of press coverage and national TV exposure for our ground breaking PopUp.